Imachika Inc.: Driving Store Marketing In-House Operations with an AI-Powered SNS Automation and Management SaaS

Automating SNS Operations for Small-to-Medium Stores Troubled by Labor Shortage and Creative Block

Hello, everyone. My name is Ono from Imachika Inc. Thank you for having me today. While I will be delivering today's presentation, our CEO, Mr. Irihu, is also joining us.

We are a company that provides an automation and operation management tool specifically designed for SNS as a SaaS solution.

First, let's address the store marketing challenges we solve. Many small-to-medium business owners and store managers face the dilemma of wanting to leverage SNS for customer acquisition but lacking the staff to manage it. In their busy daily schedules, updating multiple social platforms like Instagram, Facebook, and Google Maps is extremely difficult.

Specifically, the most common issues are "not being able to create articles or images in the first place" and "running out of ideas immediately when trying to post daily." As a result, they either pay high fees to outsource it entirely, or the updates become sporadic and eventually abandoned.

While various generative AI tools have appeared recently, the process of navigating between different tools, generating text, and copy-pasting it into each social platform is still time-consuming and stressful for beginners.

Our solution, "Imachika," solves this process in a one-stop manner, allowing users to automatically generate posts daily and schedule automatic updates across various platforms.

By simply entering basic information like store details, service content, and job openings into the Imachika dashboard once, the AI-driven automation begins. The AI drafts optimal copy, generates relevant hashtags, and publishes the posts simultaneously to Instagram, Facebook, Google Maps, and other platforms.

Serving 4,000 Businesses: One-Stop Auto-Posting, MEO Integration, and New Features

Furthermore, another powerful feature is the automatic integration with SEO and MEO (Google Maps optimization).
Simultaneously with SNS publishing, local SEO and Google Maps optimization are updated automatically within the system. This allows store owners to manage the most critical channels for local acquisition from a single dashboard.

Imachika has already established a solid track record. Currently, we serve over 4,000 businesses and accounts, with strong support particularly from multi-location retail and restaurant brands. For instance, GODIVA, which operates over 400 stores nationwide in Japan, uses Imachika across all its locations.

While we have focused primarily on store-based businesses, starting in 2025, we plan to expand into B2B marketing support and launch services for individual creators to automate their social presence, targeting a broad-based expansion.

Imachika's core strength lies in our CEO, Mr. Irihu, who also serves as our CTO. We deploy minor updates almost daily, rapidly incorporating user feedback from the field into major monthly functional enhancements.

One of our latest features is the automatic video generation from still images.
Because shooting short videos is difficult for resource-strapped small stores, Imachika allows users to upload still photos, and the AI automatically adds motion to generate short video reels suitable for Instagram Reels or TikTok, and schedules them for publishing.

While some features like complex storytelling videos and automated replies to direct messages (DMs) or comments on non-Google platforms are still under development, the automated text generation and posting schedule management are already fully handled by AI.

Profitable Base Driving to 100k Accounts and an IPO in 5 Years

Imachika's business model is a simple subscription.
We offer two main plans: a basic plan at approximately 30,000 yen per month, and an advanced plan at 60,000 yen per month. The contract is basically based on one account per location. For multi-location businesses, we issue a "headquarters management account" that enables centralized tracking, permission controls, and post-approval workflows.

Imachika currently maintains a profitable operation. We have a stable financial foundation to continue and expand the business using our own cash flow. However, we are seeking external funding now to dramatically accelerate our development speed, allowing us to focus further on AI research and sales activities.

For this round, we are raising between 30 and 50 million yen. With this capital, we aim to reach 100,000 active accounts (our key KPI) within five years, accelerating our growth toward our ultimate goal of an IPO in five years.

By providing the essential features of store marketing simply and affordably, we aim to make DX accessible for small stores nationwide. We look forward to connecting with sales partners and investors who share our vision. Thank you very much for your time.

Q&A and Feedback

Mr. Suzuki (Commentator): Thank you very much, Mr. Ono. Your solution for automating SNS and MEO marketing for stores clearly minimizes the operational burden of local marketing. Having over 4,000 active accounts, including major brands like Godiva, is a fantastic achievement.

You mentioned you are seeking sales partners and investors. Could you share your current financial performance, client growth projections, and details about the target funding amount?

Mr. Ono: Thank you for your question. For this round, we are raising between 30 and 50 million yen. While our current operations are profitable and we can sustain ourselves with our own cash flow, we are raising capital to accelerate the development of our AI text and video generation features.

Regarding our business plan, we are driving the business forward with the clear goal of achieving an IPO in five years.

Mr. Suzuki: I see. So you have a profitable financial structure and are raising funds to speed up growth.

Regarding the subscription model: could you explain your pricing structure?

Mr. Ono: We offer two main plans. One is an entry-level plan at around 30,000 yen per month, and the other is a high-end plan with advanced features at 60,000 yen per month. While it is basically one account per store, we provide multi-location clients with headquarters accounts to monitor the post status across all branches.

Mr. Suzuki: A monthly rate of 30,000 to 60,000 yen per store is a very practical and affordable pricing structure for small businesses.

To achieve your IPO in five years, what is your target number of client stores or accounts?

Mr. Ono: We track "active accounts" as our primary KPI, and we aim to reach 100,000 accounts within five years. This target includes individual creators, small stores, and B2B enterprises as we expand into new segments.

Mr. Suzuki: 100,000 accounts is an ambitious target, but given your current base of 4,000, it is well within reach if you successfully expand into B2B and individual markets while building a strong sales partner network. Having a developer-led structure where your CEO/CTO Mr. Irihu drives daily product improvements is a huge strength. We look forward to your rapid growth. Thank you.

Mr. Ono: Thank you very much.