NewLo Co., Ltd.: Web3 Infrastructure Socially Implementing Global "Value Circulation" by Fusing Stablecoins with Point Incentives (Poi-katsu)

With the Rulemaking of Stablecoins Progressing, Bringing Web3\'s "Seamless Value Exchange" into Daily Life

Hello, everyone. My name is Hideki Maeda, CEO of NewLo Co., Ltd. Thank you for having me today.

Under our vision, "Socially Implementing Global Corporate Value Circulation via Blockchain," we develop Web3 technology-based payment, transfer, and point incentive exchange platforms.

Currently, regulatory frameworks for stablecoins (crypto assets pegged to fiat currencies) are rapidly being established in Japan and the U.S. This is expanding the settlement sector as a viable alternative to traditional bank settlements and transfer systems. As corporate holdings of crypto assets increase and stabilize, Japan is expected to transition to the Financial Instruments and Exchange Act and introduce separate taxation by 2028. We believe the number of crypto and stablecoin holders will undoubtedly surge, becoming a powerful engine for the digital ecosystem.

The ultimate strength of blockchain technology lies in its ability to simultaneously achieve low cost, global reach, and flexible design. This enables payments and value transfers that were previously impossible due to costs or borders. However, blockchain implementation still carries high technical and legal complexity, creating a large gap between potential and reality. As a result, corporate adoption remains highly limited.

We are one of the few professional groups capable of providing end-to-end implementation—from blockchain development to tax, legal compliance, and daily operations—rather than stopping at the PoC (Proof of Concept) stage. Leveraging this strength, we tackle the challenge of integrating Web3 technologies, which have entered the practical phase, into everyday business operations.

Immediate Wallet Generation via SNS Login: A System Exchanging Points to Stablecoins

Our business consists of a hybrid structure: operating our own consumer product as a testing ground, and providing B2B Web3 solutions and consulting based on those insights.

As our own service, we operate a Web3 point incentive (Poi-katsu) platform in beta. With this service, users can instantly generate a digital wallet to receive crypto assets or stablecoins on the blockchain simply by logging in with their SNS accounts (e.g., X, formerly Twitter).

Users earn points by completing campaigns on the site or playing various game offers integrated with ASPs. The key feature is the smart-contract-based system that allows users to seamlessly exchange these accumulated on-chain points for crypto assets or stablecoins at an extremely low cost.

Currently, the beta version has reached approximately 6,000 registered users, with the ratio of domestic to international users split almost half-and-half. By fusing Japan\'s unique point incentive culture with global stablecoin transfers, we have successfully operated a borderless value exchange infrastructure in daily life.

Corporate Stablecoin Transfer SaaS and Consulting for Major Enterprises

Based on our findings from our point incentive site, we are accelerating the delivery of corporate Web3 solutions (B2B).

We receive high demand from companies wishing to integrate stablecoin-based transfers and payments into their business models. To address this, we are developing a "Web3 Wallet SaaS for Corporations" that supports daily transfers, settlements, and internal approval workflows, targeting a spring release. At the same time, we provide consulting and implementation support for major corporations exploring crypto assets, with two major pipeline projects currently underway.

Our team is composed of Web3 experts. I have led token listings and Web3 marketing campaigns since 2017. Our CFO, Iwasaki, is a tax, accounting, and legal professional. As the former Executive Director of the JBA (Japan Blockchain Association), he has directly discussed stablecoin rulemaking with the Financial Services Agency. Combined with our full-stack blockchain tech lead, we have the unique strength to cover everything from planning to legal compliance and development in-house.

We are currently raising seed-round capital to accelerate our global expansion and SaaS development. We look forward to hearing from potential partners interested in Web3 integration. Thank you very much.

Q&A and Feedback

Mr. Nakazawa (Commentator): Thank you very much. Crypto assets and Web3 still pose high psychological and technical barriers for general users. Your approach of linking it through the familiar entry point of point incentives (Poi-katsu) is highly interesting. Since your user ratio is currently half domestic and half international, did you strongly target global expansion from the beginning?

Mr. Maeda: Thank you for your question. Yes, we designed the system from the beginning for global expansion. Traditional point sites in Japan have been restricted to the domestic market. By utilizing stablecoins, users can receive value incentives from anywhere in the world without worrying about high international transfer fees or foreign exchange barriers. However, point incentives alone might be weak to spark market momentum, so we believe combining them with stablecoin payments, which are surging globally, will be a massive strength moving forward.

Mr. Nakazawa: Especially in Asian regions, there are many "Unbanked" populations who do not hold bank accounts, so cross-border points and stablecoin payments seem to meet a strong need.

Mr. Maeda: Exactly. For individuals without bank accounts, the direct transfer of stablecoins is a critical daily necessity rather than just earning points. We cover both payment infrastructure and incentive design. In the future, stablecoins will be used for insurance payouts, transactions, and payments in various services, and we believe we can build a powerful ecosystem by linking our point incentives to those systems.

Mr. Nakazawa: One more point. Blockchains are "programmable" because they execute automatically via smart contracts. I thought it would be interesting if AI agents could automatically perform point activities on behalf of users in the future. How is the compatibility between AI and your Web3 infrastructure?

Mr. Maeda: That is a very sharp point. AI agents and blockchain are technically an excellent match. If you link a digital wallet to an AI agent, all subsequent transactions and contract executions are automatically processed as code on the blockchain. Therefore, a world where AI autonomously discovers and exchanges value is highly realistic. However, if AI is used to perform point activities, it becomes a battle against bot traffic, which advertisers view as "ad fraud." Thus, we believe a combined solution with KYC (identity verification) and robust fraud-detection security design will be required for AI agent integration.

Mr. Nakazawa: A very realistic challenge at the intersection of AI and Web3. Your answer is highly convincing because of your expertise in legal compliance and operations. I look forward to your progress.

Mr. Maeda: Thank you. We will continue to drive the social implementation of practical Web3 systems and build the infrastructure for global value circulation.