10pct. Secures Funding from Global Brain to Accelerate Digital Transformation in Hospitality Management

Overview of the Funding

Global Brain Corporation, through its Global Brain IX Growth Fund, has executed a lead investment in 10pct., Inc., a company specializing in AI- and data-driven management and operations for hotels and traditional Japanese ryokans.

Business Overview of 10pct.

10pct. operates businesses aimed at improving the profitability of accommodation facilities and creating new tourism destinations. By directly managing properties across Japan—including Kyoto, Hakuba, and Minakami Onsen—the company accumulates hands-on operational expertise. It now offers a "Hotel Management DX Platform" built on AI and proprietary software. The platform features tools designed to support demand forecasting, dynamic pricing optimization, and the enhancement of direct reservation ratios.

Business Strategy and Future Outlook

In addition to driving digital transformation (DX) in property operations and management, 10pct. focuses on M&A advisory services as well as area branding and promotion initiatives in collaboration with local municipalities and DMOs. A key differentiator is its "area-wide" approach, which goes beyond the profitability of individual facilities to enhance the overall tourism value of entire regions. With this new funding, the company aims to accelerate the restructuring of its management framework through executive expertise and data utilization. Global Brain highly evaluates the potential of 10pct.'s advanced business model and will actively support the company in creating a sustainable tourism industry.