In recent years, growing criticism has highlighted how the advanced features provided by TV manufacturers on smart TVs are actually diminishing user convenience. Amid standard-equipped home screen ads and viewing data tracking features, a widespread movement is emerging among consumers who are leveraging AI technology and external devices to intentionally revert smart TVs into "dumb TVs"—a return to traditional, passive viewing environments.
Today's smart TVs tend to prioritize advertising revenue models over user convenience. In response, consumers are utilizing external tools to filter content, block ads, and disable smart functionalities. This reflects the growing consumer demand for "design simplification" within the tech industry.
By blocking unnecessary recommendation features and data collection, consumers are striving to restore the television's value as a pure "display." This resistance against designs that neglect user experience will likely become a critical issue that manufacturers must address in the future development of smart home appliances.