It has been reported that AI-generated video content is increasingly replacing the traditional roles of actors and live streamers within China's entertainment industry. Driven by technological advancements, low-cost and high-efficiency alternatives have now reached a practical implementation stage.
Rather than being tied to a specific product launch, AI video generation tools are being utilized at a practical level across the entire industry. Operational cases have been confirmed where AI characters replace humans in real-time for live streaming and video appearances without human intervention.
Improvements in AI technology have enhanced the precision of facial expression generation and audio synchronization. Consequently, the deployment of "digital humans"—capable of operating 24 hours a day while reducing labor costs—is transforming the industry's productivity and operational models.
The boundaries between traditional human performance models and AI-driven content production are blurring, marking a phase where the nature of labor and the definition of creativity are being re-examined industry-wide.