Fashion startup Atorie has successfully raised $9.5 million in a new funding round. The company is building a direct-to-consumer model designed to eliminate opaque intermediary costs in the luxury fashion supply chain, enabling consumers to purchase products at prices closer to their true intrinsic value.
Atorie is a fashion tech company aiming to bring transparency to the complex distribution costs typically added before brand products reach the consumer. By cutting out middleman distribution while maintaining the same level of quality found in traditional high-end luxury brands, Atorie deploys a strategy to keep retail prices accessible.
The newly raised capital will be allocated toward further supply chain optimization, enhancing the customer experience, and scaling the platform. Through these initiatives, the company aims to increase price transparency for luxury goods in the market and transform the consumer purchasing experience.