CAMPFIRE and Metos Partner to Launch One-Stop Platform for Sauna Development and Operations

Overview

On August 3, 2026, CAMPFIRE, one of Japan's largest crowdfunding platforms, announced a strategic partnership with Metos—a market leader with a 60% share of the domestic sauna equipment industry—to launch a new "Sauna Business Produce Platform." This service provides a streamlined, one-stop solution for the complex processes involved in opening a sauna, including capital procurement, design and construction, public relations, and customer acquisition.

Background of the Partnership

To date, CAMPFIRE has facilitated over 800 million yen in crowdfunding support for sauna-related projects. However, the industry has historically faced a structural challenge: project owners had to independently coordinate between separate entities for funding, construction, marketing, and PR. The partnership was formed to address these inefficiencies by creating a collaborative framework that supports business operators from the initial planning stages through to launch.

Service Offerings

The new platform provides comprehensive support across several key areas:

• Crowdfunding and Marketing: Strategic support for narrative design and PR. Operators can utilize test marketing data—derived from early supporter engagement—to validate demand before the official opening.
• Specialized Design and Construction: Metos will oversee the design, construction, maintenance, and regulatory compliance of sauna and bathing facilities.
• Operational Efficiency: Leveraging Metos's IoT technologies, including remote monitoring and operational analytics, the platform helps optimize day-to-day management post-launch.

Future Outlook

Moving forward, the partners aim to leverage the expertise gained from this collaboration to expand support into other industries that align well with regional assets. Beyond facility construction and renovations, the companies plan to provide long-term business advisory services, offering continuous improvement proposals based on operational data and facility performance.