Cocoo Inc., a specialist in DX (Digital Transformation) talent cultivation and support, has announced a capital and business alliance agreement with Ymirlink Inc., the provider of the messaging platform "Cuenote." This partnership, facilitated through a third-party allotment of shares to Ymirlink, aims to merge the core strengths of both companies to bolster DX initiatives and digital marketing support for small and medium-sized enterprises (SMEs) throughout Japan.
Cocoo operates at the intersection of "Human Resources and Digital," focusing on the development and deployment of DX talent to support corporate digital shifts. Since its inception in 2019, the company has pursued a long-term vision toward 2030 centered on regional revitalization and productivity improvements. Meanwhile, Ymirlink has been a mainstay in corporate marketing through its "Cuenote" platform.
While the two companies have a history of collaboration in email delivery system operations, this formal alliance integrates Cocoo’s "hands-on" DX support methodology with Ymirlink’s expertise. Together, they aim to drive regional economic growth by facilitating the seamless adoption and utilization of Marketing Automation (MA) tools.
A primary focus of this partnership is the market rollout of Ymirlink’s upcoming B2B Marketing Automation tool. Moving beyond mere software provision, Cocoo will leverage its regional customer base to provide end-to-end support—from initial implementation to established operational use. By addressing the challenges of SMEs that have traditionally lagged in digitalization, the partnership aims to deliver solutions that directly contribute to revenue growth. The ultimate goal is to accelerate productivity across Japan’s SME sector through the powerful fusion of human talent and advanced technology.