Italy-based startup Exein has achieved a new valuation as a unicorn company. The firm develops solutions that enhance security at the device level, built upon physical AI (Physical AI) technology.
Exein provides a self-defending security infrastructure for IoT devices and edge computing environments. By leveraging AI, the company aims to detect external threats in real-time and protect physical infrastructure from cyberattacks.
Unlike conventional software protection, Exein's technology utilizes deep learning models integrated directly with hardware. It adopts an approach that learns the behavioral patterns of the device itself to identify anomalous operations, making it ideal for fields requiring high levels of safety, such as industrial IoT and connected cars.
Following its attainment of unicorn status, Exein plans to accelerate its global business expansion, with a primary focus on the European market. To address the growing risks of IoT security, the company will drive further partnerships and technological development through the societal implementation of physical AI.