NOT A HOTEL Secures ¥16.5 Billion: Accelerating the Fusion of Mobility and Hospitality with Toyota and SBI

Funding Overview

NOT A HOTEL Inc. has announced the completion of a ¥16.5 billion Series D funding round. This transaction consists of a ¥10 billion capital injection through third-party allotment, alongside a ¥65 billion secondary share transfer from existing shareholders. This influx of capital is set to bolster strategic partnerships and scale the company’s business infrastructure.

About NOT A HOTEL

Founded in 2020 with a mission to "increase the value of Japan," NOT A HOTEL delivers luxury villa experiences that blend architecture, technology, and hospitality. By integrating designs from world-renowned architects with seamless transit options—including private helicopters and cruisers—the company has established a unique footprint in the high-end travel market.

Strategic Objectives and Future Outlook

The newly raised funds will be primarily directed toward the following initiatives:

1. Advancing the "NOT A GARAGE" Business: In collaboration with Toyota’s strategic investment arm, Toyota Invention Partners (TIP), and the GLION Group, the company plans to offer an integrated experience where mobility and stays are seamlessly linked. Focusing on fractional ownership models, this service aims to expand the fields of activity for its owners across land, sea, and air.

2. Strengthening Financial Services: Through a partnership with the SBI Group, the company is exploring the provision of specialized purchase loans via SBI Shinsei Bank. This initiative aims to expand financial options and streamline the property acquisition process for customers.

Through these measures, NOT A HOTEL intends to optimize the entire customer journey, from architectural experience and mobility to the purchasing process, further accelerating its business growth.

List of Investors

• Toyota Invention Partners Corporation
• SBI Holdings, Inc.
• SBI Investment Co., Ltd.
• Sequoia (Japan)
• TT Lion Partners Inc. (GLION Group)