NutriBase Secures ¥50 Million to Scale 'Ayo,' a New Category of Nutritional Seasoning

Funding Overview

NutriBase Inc. has successfully raised ¥50 million in a funding round led by Incubate Fund. The company aims to establish a new infrastructure for daily nutrition through its flagship product, "Ayo," an odorless and tasteless nutritional powder.

About NutriBase Inc.

Founded in April 2023, NutriBase addresses modern dietary challenges—such as children's picky eating, reduced appetites, and the need for simplified meal preparation in dual-income households—by providing a way to supplement nutrition without altering existing dietary habits. The company champions the concept of "Choueiryo®" (Nutritional Seasoning), a new category of food additives designed to fortify everyday meals. Key milestones include surpassing 1 million servings sold (as of May 23, 2026), nationwide availability in all Akachan Honpo stores and approximately 300 Aeon Group locations, and receiving the "Omotenashi Selection" award for fiscal year 2025.

Strategic Objectives for Funding

The newly raised capital will be allocated to the following growth initiatives:

• Expanding brand awareness and retail distribution channels for "Ayo" among parenting households.
• Collaborating with food manufacturers to integrate nutritional value into everyday consumer goods.
• Strengthening R&D capabilities and building a stable, scalable supply chain.
• Preparing for potential expansion into international markets.

Lead Investor

• Incubate Fund