OpenAI has introduced a system that displays visual advertisements alongside generated images within its image generation feature. The specification is designed so that when users generate images, ads relevant to the content and context are presented.
AI model inference requires high computing costs. The introduction of ads this time can be seen as an expansion of the business model to secure new revenue sources while maintaining the user experience as a content generation platform.
Technology that analyzes the theme and intent of the generated images to match highly relevant advertisements is being utilized. OpenAI aims for UI/UX design where ads do not obstruct the generation process and do not impair convenience as a platform.
Currently, this feature is being rolled out in phases, and further optimization of ad delivery algorithms as well as the development of management platforms for advertisers are expected to progress moving forward.