AI Cross-Border E-Commerce Platform SAZO Partners with FAKE BUSTERS to Ensure Counterfeit-Free Safe Purchases of Japanese Products

Overview of the Business Partnership

On August 18, 2026, SAZO Inc., the operator of the AI-powered cross-border e-commerce platform "SAZO," announced a business partnership with IVA Inc., provider of "FAKE BUSTERS," Japan's top-share AI authentication service. Through this collaboration, overseas users in regions such as South Korea and the United States who purchase products from Japanese e-commerce sites via SAZO will now be able to select an authentication option at the time of purchase.

The Authentication Flow Enabled by the Partnership

When purchasing items in eligible categories (such as sneakers, street fashion, luxury fashion, and trading cards), the authentication process provided by FAKE BUSTERS is seamlessly integrated. Only items verified as genuine will be shipped to the user. If an item is deemed counterfeit or unauthenticatable, the transaction is automatically canceled, and a full refund is issued to the buyer. This enables users to engage in secure cross-border transactions without altering their conventional purchasing experience.

Background and Objectives

Along with the expansion of the cross-border e-commerce market, overcoming language and shipping barriers has been accompanied by the issue of "anxiety over counterfeit goods" during high-value purchases, which has become a bottleneck for customer experience. While SAZO has enhanced the convenience of cross-border e-commerce through AI automation technology, its partnership with FAKE BUSTERS adds AI-powered authentication covering approximately 340 brands alongside quality assurance by expert teams, thereby establishing a highly reliable cross-border trading environment.

Future Outlook

Through this partnership, SAZO aims to prevent the circulation of counterfeit goods and solidify its position as a cross-border e-commerce platform dedicated to safely delivering the appeal of the Japanese market to overseas audiences. Moving forward, the company plans to further expand its role as a bridge connecting international users and Japanese businesses by continuously providing safe and seamless cross-border purchasing experiences.