TSE Prime-Listed Asteria Founder Shares Practical Management Insights for Navigating Startups from Launch to IPO and M&A in New Book

Release Overview

Asteria Corporation has announced that its Representative Director, President, and CEO, Yoichiro Hirano, will publish a new book titled "Set Your Flag First, Then Figure Out How to Climb" (『「旗」を立ててから、登り方を考えよ』) through Nihon Jitsugyo Publishing. The book will be available at bookstores nationwide and online starting September 1, 2026.

About the New Book

This comprehensive business guide covers practical know-how for founding and operating a startup. It details every stage of the entrepreneurial journey—from product development, team building, fundraising, and pivot strategies to exits like IPOs and M&A—framed through the dual lenses of a "compass" and "combat techniques." Packed with insights from the founder of a Tokyo Stock Exchange Prime-listed company, the book serves as a hands-on manual for innovators and challengers.

Author Profile and Background

Author Yoichiro Hirano is the founder of Asteria Corporation, a leader in advanced fields such as no-code development, data integration, and generative AI. He also serves as a specially appointed professor at the Kyoto University Graduate School of Management and has long been the chief judge for the Japanese preliminaries of the Startup World Cup. His deep expertise in both domestic and international startup ecosystems is thoroughly reflected in this work.

Release Information

The book will be released on September 1, 2026, at major bookstores and online retailers across Japan. It systematically outlines concrete methodologies to help entrepreneurs and startup leaders overcome obstacles and accelerate corporate growth.