Mirror Fit Raises 250 Million Yen to Accelerate Expansion to 300 Women-Only Gyms and Smart Mirror IP Development
Overview of Funding
Mirror Fit Co., Ltd. has announced that it has raised a total of 250 million yen in funding. This latest round combines equity investments from Koshidaka Holdings Co., Ltd. and One Capital, along with debt financing from financial institutions, bringing the company's total funding to approximately 1.2 billion yen. Mirror Fit currently operates 16 locations nationwide with approximately 2,800 active members.
About Mirror Fit Co., Ltd.
Established in 2020, Mirror Fit Co., Ltd. develops and provides the AI-powered smart mirror "MIRROR FIT." and operates "Hitori Wellness," a 24-hour, fully private beauty gym exclusively for women. Operating under the vision of "Empowering women through technology," the company provides comprehensive lifestyle solutions designed to make fitness a daily habit.
Purpose of Funding and Future Outlook
The newly raised funds will be prioritized for strengthening the organizational foundation to support future business expansion. The company has set a goal of establishing 300 locations nationwide over the next four years, with a long-term vision of expanding to 1,000 stores, and will focus on scaling store development and franchise support systems. Furthermore, Mirror Fit plans to drive the intellectual property (IP) monetization of its content—such as original lessons and joint企画 (collaborations) with popular trainers for its proprietary "MIRROR FIT." product—thereby increasing the success rate of existing locations and enhancing its competitive edge.
List of Investors
- Koshidaka Holdings Co., Ltd.
- One Capital